TikTok and Instagram can be great resources for discovering new products, but sometimes it’s hard to know what’s worthwhile and what looks good on your social feed. We’ve done some of the work for you by testing popular viral products that have appeared on our own For You pages. From kitchen favorites to on-trend fashion finds, we think these 17 internet-famous products beat the mood.
From $55 at Statement Home
This tray is so pretty but also very practical! It comes with tons of different inserts that you simply slide into the tray to make it work for any occasion or just use as decor around your home. They also have an insert for making charcuterie boards. — Hannah Lauson, TikTok Strategist
$165 and $145 on our site
Everyone has heard of Our Place Always Pan by now and you’d be hard pressed not to see it on social media. Once Selena Gomez announced her collaboration with the brand, I knew I had to finally get my hands on the Always Pan and Perfect Pot in Azul. They are now my kitchen staples. — Lindsey Smith, Associate Editor
$18 on Clevr
As many of us learned during the Dalgona coffee craze, a milk frother is such a simple tool that it can make your morning coffee that much more satisfying and tasty. I love how easy it is to clean, store and load. I usually reach for a regular cup of joe topped with almond milk foam, and this little blender whips it up into a nice fluffy foam every time. I’ve also tried using it with Clevr’s Turmeric Golden SuperLatte, which is delicious and creamy. — Sophie Shaw, Associate Beauty Editor
$9.99 at H&M
I kept seeing H&M home products so while I was redecorating my flat I picked up a few items like this little tray, some vases and curtains. This is one of my favorites because it’s so cute and small but fits all my jewelry. Everything from H&M Home is also very affordable, so I highly recommend it! — Hannah Lauson, TikTok Strategist
Starting at $16 at Parade
Parade has become my go-to underwear and underwear brand. You’ve probably seen some cool kids on your Instagram wearing their pieces. The fabrics are so, so soft (and sustainable), and they have new colors and drops to browse all the time. While their underwear is just as cute and comfortable, it’s the loungewear that I love. They have tons of mix and match options that are great for your base layer or just to wear around the house. The Double Strap Micro Crop Trucker and the FreeFlex Hi-Cut are a couple of my latest and favorite Parade purchases. – Sophie Shaw, Associate Beauty Editor
$150 at Hillhouse
Nap dresses have been all over my Instagram Explore page for years and I finally gave in, and then started yelling at myself for not buying one sooner. Of course, I went with the OG of nap dresses and bought a Hill House Home Ellie Nap Dress, and it was a summer staple. I’m also toying with the idea of throwing a turtleneck underneath for fall wear. — Lindsey Smith, Associate Editor
$120 From $79.99 at Abercrombie & Fitch
Before this black dress went viral on the stunning Gym Tan (who I’ve followed since her early days on TikTok), Olivia McDowell’s video popped up on my For You page and was all it took to convince . to order it immediately from my phone. It’s the perfect balance between dressy and casual, and the lightweight poplin still looks cool even in black. I was excited that it’s available in petite sizes, as finding a maxi dress as a 5ft 2in person can be a challenge. The size petite/small hits my ankles, so I wish they would close it up a couple of inches for a more cropped look, but I’m glad I can wear it for now without dragging it to the floor. The first time I wore it to a work event, I got tons of compliments, and yes, a couple of people stopped to ask if I was wearing a suit.”the Abercrombie dress. Although it often sells out, it comes in other colors that I’m sure are just as cute. — Sophie Shaw, Associate Beauty Editor
$48 at Terrelique
I’ve been complimented on Terrelique trainers before and I’m still just as obsessed with them. The bright colors caught my eye on my Explore page, and since I have a “no shoes” policy in my apartment, I was so happy to find some cute slides to wear. They are recycled and fully recyclable and also ethically made. There is a lot of deception out there, but the truth is worth it. — Lindsey Smith, Associate Editor
$59 at Sheertex
Tights are a fall and winter staple, but every year I found myself having to buy several new pairs due to the inevitable rips and pulls that appeared, until I tried Sheertex’s tear-resistant tights. Instagram ads for tights that are stretched and cut with scissors, and never break! —He convinced me to try them. I have both the Classic and Shaping tights, and they both look and feel great. Two years later, and I’ve never had a problem. They’re a little pricey, but they’ll last you (hopefully) forever. — Sophie Shaw, Associate Beauty Editor
$40 at Charlotte Tilbury and Sephora
Six months, a waiting list of 50,000 people (and probably a prayer or two) later, I finally got my hands on Madison Beer’s beauty product, the Beauty Light Wand, and I can confirm that it’s totally worth it. just wait. This shimmery pink highlighter/blush hybrid is incredibly easy to use, packed with pigment, blends perfectly into the skin and is buildable to make more of a statement, which is what I, Madison do and almost everyone on TikTok. they really give you that lit-from-within glow. Mercury retrograde really needs to get up because the product is currently in stock and you can buy up to five at a time! Don’t walk, run!!! — Stephanie Griffin, social manager
$13.99 at Target
I could barely go a day without seeing MegaBabe Rosy Pits Deodorant in videos. After users swore by it and the amazing smell, I gave in and bought it. I was already a big fan of the brand’s Thigh Rescue, so it’s no surprise that I loved it too. The Rosy Pits candle is next on my list. — Lindsey Smith, Associate Editor
From $20 at Kov Essentials
Claw clips are such a cute trend, but I’ve always had a hard time finding one that can keep my hair really long and thick all day. I saw one of Kov’s videos on TikTok and was swayed to give it a try. The large clip is literally the only claw clip I’ve tried that holds hair up, and they even have an XL for even thicker, more textured hair. Kov’s clips, which come in four sizes, are very durable and even come with a six-month warranty in case you break. I’ve had mine for a year and it hasn’t let me down (or my hair). — Sophie Shaw, Associate Beauty Editor
$15.99 at Target
Let’s face it, and our TikTok sunscreen tests prove it time after time, not all sunscreens are made with people of color in mind. When I found out through an Instagram ad that Black Girl Sunscreen exists, I was so excited to try it out for myself! I’ve tried the Broad Spectrum on my body and the Make It Matte sunscreen on my face, and it’s so nice to know that I can protect my skin without looking chalky. I use this sunscreen every day, whether I’m in or out of my apartment, and I’ve even talked my dad into trying it. — Sarai Thompson, social coordinator
$30 at Amazon and Sephora
I’ve been seeing a lot of people on my For You page raving about clarifying shampoos to remove product build-up from your hair, so I did a little research and found that a lot of people loved this one. I use it once every two to three weeks and have definitely noticed a difference in my hair since I started about three months ago! — Hannah Lauson, TikTok Strategist
$435 at Sephora
Beloved by TikTokers and celebrities like Jimmy Fallon and Charlotte McKinney, this viral LED mask (which I was 100% swayed to try) is worth the hype. Other than the high price and petrifying my pup every time I use it, there’s pretty much nothing I don’t like about this product after having it for over a year. It uses 162 LED lights across your face to target both wrinkles and breakouts, works in just three minutes, is FDA approved, comes with a detachable head strap and storage pouch, and best of all, it really works As someone who is acne prone, I use this consistently every night and have noticed a major improvement in my uneven skin and acne scars, and I’ve even experienced less breakouts. This is your sign to treat yourself! — Stephanie Griffin, social manager
$30 at Amazon and Sephora
I have repurchased this bottle three to four times and it is my favorite hair care product. It’s the only thing I’ve found that tames my frizzy hair and keeps it moisturized all day. Plus, a little goes a long way, so each bottle lasts me a couple of months. — Hannah Lauson, TikTok Strategist
$58 at Amazon and Credo
I’m a skincare enthusiast in search of glazed donut skin, so naturally I turn to Hailey Bieber for almost anything product related. She recently raved about the Mara Beauty Cleansing Oil in her nightly routine on her YouTube channel (which has over 2 million views) and I added it to my cart faster than I’ve ever added it to my cart. life After just one use, I was really blown away; is a cleansing mask that dissolves makeup and is a smooth, velvety formula that includes a blend of algae extract, jojoba, chia, papaya, pineapple, grapefruit, and pumpkin enzymes. It melts off your makeup in seconds and after double cleansing, because that’s what Hailey does! — My sensitive skin is left soft, flexible and clear. The real testament, though, is how luminous and hydrated my skin looks and feels the next morning. — Stephanie Griffin, social manager
