Facebook And Instagram Allow Users To Connect Crypto Wallets

Meta has announced an update to its non-fungible token (NFT) features on Facebook and Instagram. Starting today, social media platforms will allow US-based users to connect their wallets and share their NFT with their friends and followers.

According to an official announcement, the update will also allow Facebook and Instagram users to cross-post with their digital assets. Additionally, the company announced:

Additionally, everyone in the 100 countries where digital collectibles are available on Instagram can now access the feature.

Meta is upping its crypto game on Facebook and Instagram

The Mark Zuckerberg-led company has been making big investments in the crypto and metaverse sector. As the announcement shows, Meta announced its NFT capabilities for Facebook and Instagram in May 2022.

At the time, the company praised the “incredible opportunity” that blockchain technology offers creators. These people can use NFTs and other crypto-based tools to provide unique experiences, connect with their audiences, and receive direct income from their work, without the need for third parties.

Over the past few months, the company has allowed Instagram creators to share their NFTs. The features seem to be successful and could be considered such a big adoption as Meta expands it to other platforms.

In addition to its financial benefits, Meta claims that creators can take the reins of their content and find new ways to monetize their work. The company said:

At Meta, we’re looking at what creators are already doing with our technologies to improve the experience, help them create more monetization opportunities, and bring NFTs to a wider audience.

How to connect a crypto wallet with Facebook and Instagram?

To connect to social media platforms, where the user or content creator has their NFTs, people need to check if Facebook and Instagram support their wallets. At the time of writing, the platforms offer support for Ethereum, Polygon and Flow Network.

The social media platform also offers support for third-party wallets, including the Trust wallet, Coinbase wallet, Dapper wallet and MetaMask wallet. The latter is one of the most popular as it offers users a browser extension that allows them to easily connect with Facebook, Instagram and other platforms.

As Meta clarified, users must log into their accounts to connect their wallets. After this step is completed, they can click on settings, select the digital collectible option from the menu and select the connection option.

Social media platforms will display a screen, asking the user for additional information such as their wallet password. Finally, users will need to click “Sign” to confirm access to their crypto wallets. The whole process takes a couple of minutes, each wallet can only be connected to one Instagram or Facebook account.

As seen below, social media platforms will display additional information about the NFT, such as its authors, description, and native blockchain.

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Instagram feature NFT. Source: Meta

At the time of writing, Ethereum (ETH) is trading at $1,350 with a 2% gain in the last 24 hours.

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The price of ETH moves sideways on the daily chart. Source: ETHUDSDT Tradingview

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