With 26.3 million views for the #butterboard hashtag alone, butterboards are definitely exploding on the social media video platform. So don’t be surprised if, this coming festive season, you turn up at someone’s house for a festive gathering and are presented with a thickly buttered cutting board covered in, well, all sorts of things.
“Have you heard of a butter board?” asks TikToker and recipe developer Justine Doiron (@justine_snacks) in a video that has racked up 7.9 million views in just five days and sparked a frenzy. “This is what one looks like and I want to make them the next charcuterie board. Not to usurp the charcuterie, but, like, maybe a little bit.”
Through a video showing her generously spreading two sticks of softened butter on a wooden cutting board (nice, bread-shaped), Doiron explains that the concept, which she credits to chef and cookbook author Josh McFadden , is perfect for accommodation. a group of people.
Basically, “spread a bunch of softened butter on a plate, add tons of flaky salt, tons of lemon zest, whatever herbs or toppings you want,” advises Doiron, who shares that she adds “edible flowers and like a cilantro situation of honey” on his board.
The board is meant to be served with warm bread and, he says, “It feels very communal. I love it.”
Although Doiron’s video went viral, some commentators expressed skepticism.
“During Covid, everyone wore gloves, masks and kept 6 feet apart. Now we’re sharing bite-sized tables of food and scraping butter off the same plate,” noted one.
“No TY I don’t trust doubles,” wrote another, before allowing: “But I would for myself.”
Apparently, Doiron felt compelled to intervene in the controversy. “I didn’t expect this to blow up but YOU CAN USE A JIVET AS A CHEESE BOARD CALM UP OKAY,” he wrote.
Other commenters were there, though.
“If hummus and pita are too exotic for you, that’s fair enough,” one fan wrote.
“That sounds amazing, omg,” another replied.
“I want to LIVE on this butter board!!” exclaimed a third.
Other TikTokers have taken Doiron’s viral post promoting McFadden’s butter board concept and added their own spins.
Canada-based @themodernnonna makes her butter table with tinned figs, fresh fig slices, warm honey and walnuts “for crunch”. “A butter board IS THE BRILLIEST IDEA I’ve ever come across,” he says in a video posted just three days ago and viewed more than 2.6 million times. (She substitutes creamy goat cheese for the butter in another version.)
Food Network recipe developer Amanda Neal says butter boards are a “smart idea.” “It’s basically compound butter, but layered wonderfully on a little cheese board,” says Neal.
For a better butter board, Neal recommends using salted butter and/or a generous pinch of flaky sea salt on top, “because of the ratio of butter to other ingredients.”
I guess we all jump on this trend!