The number of requests to Amazon Alexa in the Hindi language has increased by more than 52% over the past year, the company said.
Customers in India interact with Amazon’s Alexa voice service millions of times a day in Hindi and Hinglish for music, information, cricket scores, smart home control, setting alarms/reminders and much more.
“We’ve worked hard to make the Alexa voice service easy and useful by adding support for the Hindi language and updating it with content like local information, music, Bollywood news, cricket scores, etc. said Dilip RS, Alexa Country Manager, Amazon India.
“I am excited to see the increase in Alexa usage in Hindi over the past three years. This encourages us to continue to innovate and add locally relevant information and features to Alexa,” he added.
Customers are getting the most out of their smart speakers by making hands-free requests to Alexa.
In many Indian households, customers speak in a mixture of Hindi and English languages.
With its multilingual mode, Alexa is equipped to answer questions in any of these languages simultaneously.
Additionally, the Alexa Natural Language Understanding (NLU) team has improved the multilingual model for English and Hindi languages, making the voice service more responsive to mixed language, the company said.